Portfolio of Work
Resume
Product Positioning Presentations
Sales Training Program
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March 2017
I created a "university" to train and support the sales and marketing teams in understanding the complexities of SaaS and the K-12 market. As part of the sales training program, I coached the field and inside sales teams. I developing blended modules for:
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Sales Support Materials
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July 2017
As the director of sales and product strategy, I produced sales campaigns, conducted product demos, and created a standard demo environment for all sales reps. Additionally, I customized sandbox environments and authored an orientation course for users in the itslearning LMS. I also provided thought leadership and guidance for product development and marketing by authoring materials, case studies and other external product resources. Tools used include Adobe Photoshop, Salesforce, GoToWebinar, GoToMeeting, Camtasia, Vimeo, Salesforce, etc. |
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Custom RFP Content
As both a sales executive and leadership roles, I crafted custom RFP content focused on the needs of K-12 school districts. After conducting a analysis of competing learning management systems and their RFP responses, I authored company-wide boilerplate information, including the development of implementation, training, and support materials. (Click the image for the PDF document.)
Tools used include Loopio and Microsoft Office Suite
Tools used include Loopio and Microsoft Office Suite
Whitepapers, Case Studies
February 2017
I collaborated with our customers to author case studies. Additionally, I authored or edited a variety of product marketing materials that included presentations, data sheets, white papers, blog articles and more.
I collaborated with our customers to author case studies. Additionally, I authored or edited a variety of product marketing materials that included presentations, data sheets, white papers, blog articles and more.
Swivl Summer Learning Series
July-August 2015
I created a summer campaign to build social following, engage prospects and nurture current customers. I developed a campaign schedule, designed landing pages, and authored blog posts. I organized educational thought leaders to contribute to the series and the campaign consisted of webinars, blog posts and calls to action, resulting in an increased product awareness. Our social media presence increased by 30% in 3-months.
Tools used include WordPress, Hootsuite Social Media Tools (Twitter, Facebook)
https://www.swivl.com/category/summer-learning-series/
I created a summer campaign to build social following, engage prospects and nurture current customers. I developed a campaign schedule, designed landing pages, and authored blog posts. I organized educational thought leaders to contribute to the series and the campaign consisted of webinars, blog posts and calls to action, resulting in an increased product awareness. Our social media presence increased by 30% in 3-months.
Tools used include WordPress, Hootsuite Social Media Tools (Twitter, Facebook)
https://www.swivl.com/category/summer-learning-series/
Swivl Product Support Site, User Guides and Videos
May 2015
To develop created a variety of presentations and user guides for the channel partners end users. Additional samples available upon requests. (Click the image for the PDF document.)
Tools used include Wordpress, Adobe InDesign, Adobe Photoshop
https://support.swivl.com/
To develop created a variety of presentations and user guides for the channel partners end users. Additional samples available upon requests. (Click the image for the PDF document.)
Tools used include Wordpress, Adobe InDesign, Adobe Photoshop
https://support.swivl.com/
Partner Portal
April 2015
In working with the VP of Sales, I developed a partner portal to support our channel partners. As part of this portal I created sales support materials, product presentations, demo scripts and more.
Tools used included Wordpress, Camtasia, Adobe Creative Suite, Swivl Software, Microsoft Office Suite.
In working with the VP of Sales, I developed a partner portal to support our channel partners. As part of this portal I created sales support materials, product presentations, demo scripts and more.
Tools used included Wordpress, Camtasia, Adobe Creative Suite, Swivl Software, Microsoft Office Suite.
itslearning Product Support Site
March 2014 - Present
In response to market need for support, I created a website dedicated to product support. I have created and maintain the site contents including an extensive user guide and videos - time permiting.
Tools used include Weebly, Camtasia, and Microsoft Office Suite.
www.itslearningsupport.com/
In response to market need for support, I created a website dedicated to product support. I have created and maintain the site contents including an extensive user guide and videos - time permiting.
Tools used include Weebly, Camtasia, and Microsoft Office Suite.
www.itslearningsupport.com/
Services Catalog
February 2014
I developed, from scratch, a catalog of professional services that included summaries of the services, offered, pricing, and specific details. (Click the image for the PDF document.)
Tools used include Adobe Illustrator, Adobe InDesign
I developed, from scratch, a catalog of professional services that included summaries of the services, offered, pricing, and specific details. (Click the image for the PDF document.)
Tools used include Adobe Illustrator, Adobe InDesign